16/06/2025

The Role of Storytelling in Product Launches and User Adoption

Storytelling isn’t just for novels or movies—it’s a powerful tool for product launches and driving user adoption. When introducing a new product, it’s tempting to focus […]
09/06/2025

Struggling with Semiconductor Verification & Scaling Challenges

There’s a lot of discussion in the industry right now about semiconductor verification—especially how teams can handle scaling challenges while maintaining speed and accuracy. At ApisTech, […]
03/06/2025

Is AI Really Stealing Jobs?

One of the myths about AI is that it’s here to steal jobs from humans. Let’s flip the script: AI isn’t a job thief—it’s a game-changer […]
27/05/2025

The Future of Cross-Disciplinary Teams

In 2025, cross-disciplinary teams are at the heart of business innovation and resilience. As organizations face increasingly complex challenges, the ability to bring together professionals from […]
12/05/2025

Developer Productivity Metrics That Actually Matter

Measuring productivity in software development can feel like chasing shadows. Vanity metrics like lines of code or commits per day often mislead, creating more noise than […]
06/05/2025

How U.S. Political Instability Is Fueling Tech Dreams in the Netherlands

The United States has long been the global epicenter of technological innovation, with Silicon Valley serving as the beating heart of the tech industry. However, recent […]
01/05/2025

Building Tech Products for Transatlantic Markets: Cultural Considerations

Despite shared Western values, tech products that succeed in the US often stumble when crossing the Atlantic—and vice versa. Having launched products in both markets, I’ve […]
22/04/2025

The Role of Empathy in Product Development and User Experience

Empathy has emerged as a crucial differentiator in product development. While technical expertise remains important, understanding users’ experiences often determines whether a product simply functions or […]
14/04/2025

The Power of Technical Mentorship in Remote Organizations

Generally, in a remote world, where teams are distributed across cities, countries, and even continents, technical mentorship has emerged as one of the most powerful tools […]